Latest News
Tech & Travel: New Apple x Virgin Atlantic ‘Find My Bag’ Partnership
Almost everything we hate about travel is slowly, but surely, being solved by tech. And yes, some things have further to go. I hate AI chatbots too. Virgin Atlantic is the latest to leverage tech capabilities to streamline a position no one wants to find themselves in, yet despite best efforts, something that still happens…
British Airways Shares New Detail On Loyalty Changes (Plus, New Bonuses)
British Airways has news many travelers probably definitely wanted to hear. With further clarification on the new loyalty program today, many folks currently in the camp of “not sure if I can make my status goal” can probably breathe a bit easier, knowing two things. First, the number of overall flights will count again. Second,…
The Existential Threat To Hotel Loyalty
If there’s a “metric to move” which hotel chains seem to be using right now, it’s “how unhappy can we get away with making our members before they quit” rather than “how much more can we get from them by making them happier.” A huge issue hotels have, versus airlines, is that they are in…
Virgin Atlantic Launches “Savage” Status Match
These days we’re seeing a much more active status match market than in recent years. Airlines are “back” and they mean business and they also want other people’s business. I have so many thoughts on this topic and will share some below, but I can’t help but be impressed by the gusto of this opportunity.…
Cascais: A Lisbon Side Trip You Can’t Miss
There’s a lot of hype around Lisbon. Anyone who’s been will quickly regale you with tales of Pasteis De Nata and tram rides up the scenic hills and somehow – still amazing value too, by most standards. With more and more direct flights, particularly from the US, it’s an exciting time to visit Portugal. But…
What Is “Loyalty” In Travel These Days?
Loyalty is one of the most interpretable concepts on the planet and can both be measured while also being unquantifiable. Wild one, huh? It’s no surprise then, even when you get a panel of loyalty professionals, you’ll get wildly different quotes and takes on what it should be. Jerry Maguire would say it’s “show me…
